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Best popup builders

Best popup builders for small sites

Eight popup tools grouped by what they count, what their free plan allows and which platform they suit, each read from its own pages.

Shortlist a popup tool for your traffic and platform, or decide a free plan is enough.

2 practical guides

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New to the topic? Begin with the first guide. Otherwise, go straight to the question you need to answer.

Start here · Buying guide

Best popup builder for small business: eight tools sorted by what they count and what the free plan allows

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Eight popup builders sorted by what they meter and what their free plan allows, read from vendor pages, with when a free WordPress plugin or no popup is enough.

Bottom line: No popup builder is best for every small site, so this guide sorts eight by what they count and what the free plan allows. Check your monthly pageviews first, then whether exit intent is included, then your platform. Use a free plan that fits your traffic before paying for anything.

Side-by-side comparison

Popupsmart vs OptinMonster: how each meters traffic, which plans include exit intent and who should pick which

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Popupsmart and OptinMonster side by side from the vendors' own pages: pageviews versus impressions, free plan, exit intent by plan and who should pick which.

Bottom line: The main difference is the meter. Popupsmart counts every pageview on your site, while OptinMonster counts only campaign impressions, the times a visitor sees a campaign. Popupsmart has a free plan and lists exit intent on every plan. OptinMonster lists no free plan and starts exit intent on its Pro plan.